Walter Colindres

Product Leader Specializing in Engaging Customer Experiences

405.812.3031   ****Seattle, WA   ****[email protected]    https://LinkedIn.com/in/waltercolindres

Customer-obsessed product leader, experienced in data-driven personalization strategies that leverage omnichannel growth and retention loops, leading to over $2B in sales, millions of app loads, and consistent funnel conversion improvements (avg. 3-5%). I want to expand into web3, gaming, virtual reality, or other innovative spaces.

WHAT SETS ME APART

A true unicorn, my experiences as a designer, front-end developer, and product manager coalesce to form a unique, empathetic customer-centric perspective.

My time in the ultra-fast-paced food space has prepared me to work in matrix environments handling real-time, low latency, high-volume transactions and data synchronously through multiple touchpoints such as digital apps and brick & mortar.

Having worked at companies of all sizes, from owner-bootstrapped to internal skunkworks, from VC-backed to publicly traded, I have learned how to effectively lead and collaborate in any environment./2

EXPERIENCE

Disney - Next Generation Storytelling, Sr Product Manager, 2022 - 23

Under Bob Chapek, Disney introduced a new (highly-publicized) immersive entertainment division called Next Generation Storytelling. As one of five PMs, I worked on a Disney-wide real-time rewards and quests program to reduce subscriber churn and increase LTV.

• On-time delivery of highly detailed product briefs, including Balsamiq wireframes and requirements for Rewards, Profile, My Stuff, and Sign-up/Onboarding features
• Drafted detailed user stories and acceptance criteria for Sign-up/Onboarding feature by collaborating with design and engineering teams
• Partnered with PMO on backlog refinement and sprint planning
• Collaborated with business units on “Now, Next, Later” roadmaps for features
• Evangelized lean and agile product practices that partner teams adopted

VistaPrint, Director of Product - Growth & Retention, 2021 - 22

VistaPrint is the leader in the mass customization space, with annual revenue upwards of $1.6B. I was responsible for forming a new team focused on increasing retention and LTV through user-centric jobs-to-be-done practices focusing on outcomes.

• Implemented Order History Dashboard Test leading to a 3% increase in click-thru rates to orders and a 2% increase in views of blog content
• Led the standardization of intake, scoring, and prioritization exercises across the broader product organizations, reduced planning times by 25%
• Launched Customer Onboarding Test for collecting self-reported data to improve ML recommendations modeling to support personalized lifecycle growth and retention
• Hired and developed a small but nimble team of 7 diverse product managers as direct/indirect reports to lead multiple functions within the Growth portfolio

Restaurant Brands International - Sr Product Manager Shared Experience Platform, 2019 - 21

RBI is one of the world's largest quick-service restaurant companies, with approximately $35 billion in annual system-wide sales and over 29,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. My role was to build a SaaS e-commerce user experience platform for the rbi brands to leverage.

• Developed and owned a global product roadmap reaching millions of end customers across multiple countries, accounting for over $2B+ in annual sales over two years
• Led a team of 100 (80 Developers, 16 PMs, and 4 Designers).
• Launched over 15 ordering platforms (apps, websites, delivery, catering, and kiosks) across the brands and four countries over six months
• 300% Conversion increase for delivery orders in three months
• 150% Conversion increase for pick-up orders in six months
• Improved Delivery Order Funnel by 18x over three weeks
• Launched 52 features in 2020 with an average conversion increase of 3% per feature
• Collaborated with marketing and sales to build marketing tools to enable significant revenue and acquisition-driven campaigns (Popeyes Chicken Sandwich App Campaign, Tim Hortons - Roll Up The Rim)
• Relaunched the popular Tim Hortons Loyalty Program, leading to the being #1 in the app store

Sonic Drive-In - Senior Product Manager/Web Technical Lead - Digital Web, 2015 - 19

Inspire Brands acquired Sonic in 2018. The tech our team created was a significant reason for the acquisition. One of 4 PMs, I helped transition Sonic from a monolith API infrastructure into microservices that could handle high-volume real-time transactions through digital touchpoints. Sonic's revenue was approx—$ 450M in 2018.

• Drafted requirements and roadmaps that shaped user experiences across all digital touchpoints and connected devices (Email, SMS, Web, POPs Kiosks, App).
• Launched Order Ahead enabled mobile app (iOS & Android) to market
• Delivered the Alpha DMMT (Digital Menu Manager), Sonic’s proprietary digital menu manager, for all digital channels (App, Web, etc.)
• Launched the MySonic Connect platform (SSO) for consumer-facing applications. Rolled out with Transformers Movie promo (Summer 2017)

Sonic Drive-In - Developer/Web Producer, 2014 - 15

Hired initially as part of a 4-person incubator, our team focused on delivering quick wins through lean agile practices as a part of strategic changes for the organization. The goal was to break the system by delivering learnings and results. I was the primary front-end developer for the team.

• Led all of the web efforts for Sonic Drive-In Corporation that produced over 380M+ views
• 43+ million users, 62+ million sessions, and an avg. of 6.2 page views per session
• Maintained an uptime of over 99.9% for SDI.com over three years
• Planned, developed, and implemented new features for the company website.
• Shipped improvements for SEO, ARIA, and A11Y
• Delivered the new MySONIC experience (cards, profile, rewards)
• Partnered with sales to deliver E-Commerce implementation on the company website

Campus Explorer - Now Archer Education (Series A) - Front End Developer, 2013-2014

Since 2007, Campus Explorer, Inc., has helped higher education institutions recruit and enroll more than 100,000 students. A recipient of the Deloitte Fast 500 (seventh-fastest-growing Internet company in the U.S.), Campus Explorer continues to grow and bring innovative recruitment products and services to the higher-education industry.

• Worked as a developer on an SDK that was embedded in for-profit school websites
• Partnered with product on upcoming feature releases and roadmap

EDUCATION

University of Central Oklahoma - BFA - Graphic Communications

SKILLS

• Accessibility
• AI/ML workflows
• Analytics/Business Intelligence Platforms
• Customer Data Platform (CDP)
• Customer Relationship Management (CRM)
• UI/UX Design & Wireframing Experience
• E-Commerce Funnel Optimization
• Immersive Storytelling
• Gamification/Loyalty/Personalization
• Multi-Variant Experimentation
• Native App/Web Development
• Stakeholder Relationship Management
• Team Leadership & Mentoring
• Technical Architecture/APIs/SDKs

FUN FACTS

In 2015, I launched LOKAL Food Trucks, a food truck finder app, with some friends. It made the local news in OKC.

In 2011, I created an app, MiBoxes, from scratch. It was a QR-based storage app. You created an entry, snapped a pic of the box contents, and then printed out a QR code to go on the box. You could scan the QR code to see the contents, so never had to open the box. I taught myself Ruby on Rails and built the entire app on my own, including the APIs.